We do not publish our own prices; every care plan is quoted in writing. The ranges below are rough figures for the US market in 2026, to help you judge any quote, including ours. Vendor prices change often.
The short answer
For a typical small business website, maintenance runs from about $50 to $300 a month when you include hosting, updates, backups, security and a little support time. Online stores and sites with many integrations run higher, often several hundred dollars a month or more. Doing it yourself costs less in cash and more in time and risk.
What you are actually paying for
| Item | Typical US range | Notes |
| Domain name | $10 to $30 a year | Premium or unusual extensions cost more. |
| Hosting | $10 to $100 a month | Cheap shared hosting is slower and less secure. Managed WordPress hosting sits in the middle. |
| SSL certificate | Often free | Most good hosts include one. Paying is rarely necessary for a small business. |
| Premium plugins and themes | $0 to $500 a year | Form builders, page builders, backups and security tools are often yearly licenses. |
| Updates, backups and monitoring | $30 to $150 a month | The core of most care plans. Includes testing that updates did not break anything. |
| Content and design changes | Plan hours or hourly | Many plans include 30 to 120 minutes a month. Extra time is billed by the hour. |
| Online store extras | $100 to $1,000+ a month | Payment, shipping and inventory integrations need more testing after every update. |
What makes maintenance cost more
- The platform. WordPress sites need regular plugin and core updates. Hosted builders like Squarespace or Shopify handle the core for you but charge a platform fee.
- The number of plugins and integrations. Every plugin, payment gateway, booking tool or CRM connection is one more thing that can break after an update.
- Online sales. If the site takes money, downtime costs money, so testing and monitoring matter more.
- How often you change things. A site that gets new pages, offers or blog posts every month needs more hours than one that rarely changes.
- Response time. A same-day fix commitment costs more than "when we get to it".
DIY, freelancer or agency care plan
- Do it yourself: you pay only for hosting and licenses, but you need to run updates, check backups and fix what breaks. Fine for a simple site if someone on your team is comfortable with it.
- Freelancer: often the lowest monthly fee. Ask what happens when they are on vacation or busy with a bigger client.
- Agency care plan: a fixed monthly fee with a team behind it, written response times and reports. Usually the most predictable.
What a good care plan includes
- Core, theme and plugin updates, tested on a staging copy first.
- Daily or weekly backups stored off the server, plus a tested restore.
- Uptime and security monitoring, with malware cleanup included.
- A set amount of time for small changes each month.
- A short monthly report of what was done.
- The hosting account, domain and code in your name.
Red flags
- The domain or hosting is registered to the vendor, not to you.
- No backups stored outside the hosting account.
- A long contract you cannot cancel month to month.
- No written list of what the monthly fee covers.
Compare quotes on the same scope
Ask every provider what the monthly fee covers, how many hours are included, how fast they respond and who owns the accounts. That is how we quote our website care plans. Planning a new site instead? Try the website cost calculator.