SEO · Law firms

SEO for
law firms

Search engine optimization for law firms that want more cases from Google. Practice area and location pages, Google Business Profile, reviews and technical fixes, written with the advertising rules lawyers work under in mind.

Built around how clients search for a lawyer

People search by problem and place: "car accident lawyer near me", "divorce attorney" plus a city. A firm wins those searches with a strong page for each practice area, a complete Google Business Profile, steady reviews and a fast site.

IncludesTechnical, content and local SEO
ReportingMonthly, in plain English
Law office at night with a crimson lit desk
Practice
A page for every practice area
Local
Google Business Profile and maps
Ethics
Content mindful of bar advertising rules
Yours
Accounts and data in your name

What law firm SEO covers

The work that moves a firm up for the searches that bring consultations.

In-depth pages for each type of case, answering the questions clients ask before they call.

Google Business Profile, location pages and consistent listings for every office.

A simple, compliant way to ask satisfied clients for reviews.

Speed, mobile, indexing and structured data fixed so Google can read every page.

Articles and FAQs on legal questions, reviewed by your attorneys before publishing.

Calls and form submissions tracked by page, so you see which searches bring cases.

How we work

How an SEO engagement runs

Our process

01

Audit

A technical, content and competitor audit, so the plan starts from data on your site and your market.

02

Plan

A written plan: which searches to target, which pages to fix or build, and what it costs in US dollars.

03

Build and fix

Technical fixes, new and improved pages, local listings and links, done in order of impact.

04

Report

A monthly report of positions, clicks and leads from Search Console and analytics, with next steps.

What you get

A written SEO plan with costs in USD
A page for every practice area
Google Business Profile optimization
Technical fixes and speed work
Attorney-reviewed content
Monthly reporting on positions, clicks and leads

Need a new site first? See our law firm web design. For intake automation, see AI for law firms.

FAQs

Questions, answered

Most firms see early movement in two to four months and stronger results in six to twelve, depending on competition in your practice areas and city. Anyone who promises a timeline or a position is guessing.

No. Google decides rankings, and no honest agency can guarantee them. We commit to the work, the plan and transparent reporting.

We write with them in mind, avoid claims like "best" or promised outcomes, and every legal page is reviewed by your attorneys before it goes live. Your firm stays responsible for final compliance.

Local SEO focuses on the map results and city searches, through Google Business Profile, reviews and location pages. Most firms need both local and practice area work.

It depends on your practice areas, cities and competition. We quote every engagement in writing, in US dollars. See how SEO is priced.

Keep reading

Want more cases from Google?

Tell us your practice areas and cities. You will get an audit summary, a written plan and a quote in US dollars.

Get a free quote